The Student News Site of Bakersfield High School

The Blue and White

The Blue and White

The Blue and White

How Taylor Swift’s “Eras” tour impacts the U.S. economy

How Taylor Swift’s “Eras” tour impacts the U.S. economy
Daniela Gonzalez

Taylor Swift’s “Eras Tour” has been the focus of many since it began in Arizona on March 17.

Swift isn’t just making a cultural impact though; she is making a strong economic impact across the United States.

Swift’s streams have increased daily since the beginning of the Eras Tour.

Time Magazine writes that the “Eras” tour is projected to generate approximately $5 billion in consumer spending in the United States alone.

According to The Federal Reserve Bank of Philadelphia, it is reported that the Philadelphia region has generated $140 million in consumer spending.

Los Angeles County, in comparison, has generated an estimated $320 million according to a report by the California Center for Jobs and the Economy,

“Swifties,” as Swift fans call themselves, spend money to have an outfit “according to an Era”, and many buy merchandise at the concert. Most concertgoers will spend $100 or more on tour merchandise; the price of a concert t-shirt alone is $35. Also, fans are spending money on lodging, gasoline, transportation, and food to attend the concert.

According to CNN’s Jordan Valinsky and Frank Pallotta, more than 3.5 million people and bots combined attempted to buy tickets to the “Eras” tour within the first 24 hours of the tickets being available for presale through Ticketmaster.

Multiple Bakersfield High School students are attending “Eras,” and some of them had no issue getting tickets.

“It wasn’t that hard to get the tickets on presale, its was about $1,000 for three tickets, also around $100 on merchandise,” Rhyen Moses, a BHS junior, wrote.

While Moses felt that getting “Eras” tickets was easy enough to accomplish, other students didn’t find themselves getting so lucky.

“We got tickets at the last minute on resale, they were about $900 each, and around $70 on merchandise,” Autumn Scott, a BHS senior, wrote.

The economic impact goes beyond ticket costs and merchandise. Swift also gives big bonuses to her workers, including her dancers, sound techs, and truck drivers.

According to Michael Scherkenbach, founder and CEO of Shomotion Trucking, they receive a check for $100,000 to give to each driver who works on the “Eras” Tour.

It is worth saying that these are the same expenses that each Swiftie attending her concerts in other countries face, so it can be deduced that the economic impact of the tour is not limited to the United States.

We can conclude that the Eras tour left a positive economic increase in the United States. It is one of the tours that has collected the most worldwide.

Leave a Comment
More to Discover
About the Contributor
Daniela Gonzalez, Staff Writer

Comments (0)

All The Blue and White Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *